monofutura is a portfolio in evolution –
navigating insights with data driven processes

Research
Design
Execution

3+ years of professional experience

Expert Card Payment Disputes at Monzo

Resolved complex customer disputes related to card transactions, ensuring compliance with regulations and minimising financial losses for the company

Content Reviewer at Accenture

Evaluated digital content for quality, accuracy, and adherence to brand guidelines, ensuring a positive user experience

Operations & Analyst at NatWest

Analysed and improved banking processes to enhance efficiency, reduce operational costs, and ensure regulatory compliance

Areas of development: Data Analysis and Governance

Harnessing Insights and Innovation to Drive Strategic Decision-Making

Commercial projects

Led diverse projects leveraging insights to optimise operations and enhance customer engagement

Learning experience

Pursued continuous learning in data governance and AI, currently developing into data analysis to improve business strategies

Data-Driven Decision Making: The Key to Success

In today’s data-rich environment, making informed decisions based on accurate insights is essential for business success. By leveraging data analytics and business intelligence tools, organisations can identify trends, understand customer behaviour, and optimise their strategies for maximum impact.

The Future of Management: Leading in the Age of AI

As AI continues to reshape the workplace, effective leadership is crucial for navigating the complexities of this technological shift. Leaders must embrace new technologies, foster collaboration between humans and machines, and empower their teams to adapt to evolving roles.

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AI in Marketing: Personalisation and Automation Strategies

AI is transforming marketing through personalisation, automation, and predictive analytics. I use AI to analyse marketing data and extract actionable insights for campaigns.

Desk research

Uncovering actionable insights through rigorous desk research, informing data-driven marketing strategies and personalisation efforts

Strategic management

Developing strategic frameworks to amplify marketing ROI, enhance customer strategies and drive business growth

Relationship marketing

Crafting personalised campaigns using customer segmentation and omnichannel engagement strategies, integrating digital, social and traditional channels

Business Analysis

Analysing market trends, identifying opportunities and optimising marketing automation for data-informed decision making

Exploring innovative applications of Communication Design within the business technology landscape

Exploring innovative applications of Communication Design within the business technology landscape

Investigating the Intersection of Design and Artificial Intelligence Technology

Projects

Following Bachelor and Master studies in Marketing, I developed expertise in marketing strategies and applied communication skills. The following images of various projects are made by me, visual and writings portfolios are available

Advertising

Developing high-impact advertising strategies, blending creativity, analytics and media expertise.

Branding

Elevating brands through strategic positioning, visual storytelling and experiential design.

New products and services

Launching innovative offerings through strategic market analysis, customer insights and go-to-market planning.

Illustration

Enhancing communication with custom illustrations, blending creativity, simplicity and impact.

Brand management

I’m passionate about crafting innovative brands that resonate with target audiences and drive meaningful connections

Social media

With a deep understanding of the evolving social media landscape. I excel at creating engaging content, and leveraging social media

Artificial intelligence

I’m excited by the transformative potential of AI and its applications in marketing and business

Contact me

I’m always eager to connect with new people and explore exciting opportunities. Whether you have a question, a project in mind, or just want to say hello, please don’t hesitate to reach out.

available on my Resume

cara_thebest@hotmail.it